Start Your Own Microbrewery, Distillery, or Cidery: Your Step-By-Step Guide to Success (StartUp Series), by The Staff of Entrepreneur Media, Corie Brown
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Start Your Own Microbrewery, Distillery, or Cidery: Your Step-By-Step Guide to Success (StartUp Series), by The Staff of Entrepreneur Media, Corie Brown
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Start Your Own Microbrewery, Distillery, or Cidery and Craft Your Success StoryGrowing each year, this multi-billion dollar industry, driven by consumer preferences, shows no signs of slowing down—giving you the perfect opportunity to start up.Corie Brown of Zester Daily and our experts introduce you to more than 30 craft producers, including pioneers like Ken Grossman of Sierra Nevada Brewing Co., Jörg Rupf creator of Hangar 1 Vodka, Kent Rabish owner of Grand Traverse Distillery, and Mike Beck co-owner of Uncle John’s Cider Mill.You'll gain an insider’s look at how to:Analyze craft products, their distinct challenges, and dynamic marketWrite a winning business plan that promotes growth and secures fundingKeep overhead low and margins high with options like self-distributionCapture customers and create evangelists with the story behind the brandEnhance the brand experience with events, taprooms, tastings, and toursDevelop invaluable relationships with distributors and restaurants
Start Your Own Microbrewery, Distillery, or Cidery: Your Step-By-Step Guide to Success (StartUp Series), by The Staff of Entrepreneur Media, Corie Brown- Amazon Sales Rank: #67055 in Books
- Brand: Entrepreneur Media, Inc (COR)/ Brown, Corie
- Published on: 2015-06-30
- Original language: English
- Number of items: 1
- Dimensions: 8.90" h x .50" w x 6.90" l, .0 pounds
- Binding: Paperback
- 282 pages
From the Back Cover Start Your Own Microbrewery, Distillery, or CideryCraft alcohol has come out of the garage and into the limelight. Growing each year, this multi-billion dollar industry, driven by consumer preferences, shows no signs of slowing down—giving you the perfect opportunity to start up. Our experts, teamed with food and beverage writer and enthusiast Corie Brown of Zester Daily, introduce you to more than 30 craft producers, including pioneers like Ken Grossman of Sierra Nevada Brewing Co., Jörg Rupf creator of Hangar 1 Vodka, Kent Rabish owner of Grand Traverse Distillery, and Mike Beck co-owner of Uncle John’s Cider Mill.Brown and team deliver an in-depth review of these thriving industries and coach you in identifying ideal business models, best practices for launching a new craft product, valuable regulation information, and more.Gain an insider’s look at how to:Analyze craft products, their distinct challenges, and dynamic marketWrite a winning business plan that promotes growth and secures fundingKeep overhead low and margins high with options like self-distributionCapture customers and create evangelists with the story behind the brandEnhance the brand experience with events, taprooms, tastings, and toursDevelop invaluable relationships with distributors, retailers, and restaurantsPacked with priceless insights, advice, checklists, worksheets, and valuable resources, this guide details what you need to know to go from alcohol enthusiast to entrepreneur. Start brewing your own business today!
About the Author For more than 30 years, Entrepreneur Media has been setting the course for small business success. From startup to retirement, millions of entrepreneurs and small business owners trust the Entrepreneur Media family—Entrepreneur magazine, Entrepreneur.com, Entrepreneur Press, EntrepreneurEnEspanol.com, and our industry partners—to point them in the right direction. The Entrepreneur Media family is regarded as a beacon within the small to midsized business community, providing outstanding content, fresh opportunities, and innovative ways to push publishing, small business, and entrepreneurship forward.Corie Brown is the cofounder and general manager of Zester Daily, a cooperative of 70 professional journalists writing about all aspects of what we eat and drink. She is a professional journalist who has been on staff with BusinessWeek, Newsweek and the Los Angeles Times and recently authored a cover story on Internet marketing guru Seth Godin.
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Most helpful customer reviews
12 of 15 people found the following review helpful. This is not the book you're hoping for. By Raynocirous Not nearly as comprehensive as it claims to be. There are some good case studies and there is plenty of basic knowledge that can easily be found on the internet or in any other book on starting ANY business. Too much generic (standard) Entrepreneur Mag information and not enough insider/industry-specific advice, particularly in areas of marketing, legal, etc. To their credit, SOME ibis report info was included - which isn't as easy to acquire - but not nearly enough. My ibis reports are each about 38 pages long and this book included only a few paragraphs.While the title says, "microbrewery, distillery, or cidery," the book is about 75% brewery oriented. Almost every interview, case study, reference, or resource is related to microbreweries. The info is still helpful since there is plenty of crossover but it still comes of as lazy in my opinion. With so many great distilleries and cideries out there, it's really disappointing that so few were referenced. I suspect the author doesn't really have any passion for the industry or even a sincere interest in the products they are writing about. If they did, I believe there would have been much better content. Overall, I'd say this book is about as good as watered-down well whiskey.
0 of 0 people found the following review helpful. I am working on opening a small cidery. This ... By michael Cook I am working on opening a small cidery. This book is a quick read and is chock full of practical knowledge as well as real life stories from the folks at some bigger distilleries, breweries, or cideries. A must read for anyone looking to dive into the business.
0 of 0 people found the following review helpful. Mostly about breweries By David Meier Mostly about micro brewery which makes sense since the micro brew movement has been going longer. Some good stories of other places and their journeys though. A decent read but not much on distilleries.
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