The ESCAPE Plan: 6 Steps to Escaping The Job You Hate , by Creating A Business You Love, by Meredith Eisenberg, Jasper Blake
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The ESCAPE Plan: 6 Steps to Escaping The Job You Hate , by Creating A Business You Love, by Meredith Eisenberg, Jasper Blake
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Have you ever dreamed of creating a business based on what you LOVE to do? Maybe you decided not to even start a business because it was too risky. Or, you felt that there were no good alternatives to a 9-5 job? Or maybe created your business but never got it off the ground because the whole process seems overwhelming and didn’t really know where to start? You keep hearing stories about people who have created amazing lifestyle businesses. You wonder, how can they afford to work and travel - while I am still stuck in my 9 to 5 job. Possibly, you lost your job but haven’t considered branching out on your own. You need a simple, do-able plan. The ESCAPE Plan, based on interviews with 100+ entrepreneurs, is your ticket to waking up every day and doing what you LOVE to do. We started our Paycheck to Passion Podcast to help tell the stories of those who have created passionate businesses from their passions in order to inspire people who still haven’t taken that first step. We’ve interviewed nearly a hundred entrepreneurs, and although each story is unique, we learned they all have common threads running through them. Those threads form the weave that makes passion-based businesses work. By reading this book, and applying what you learn, you can save months (or even years) of trial and error by discovering the pitfalls in advance and implementing tried and tested strategies that work for entrepreneurs of all kinds and types. The chapters in this book contain your E.S.C.A.P.E. Plan – • escaping from a job or work that is unfulfilling; • escaping from an economy that gives you no opportunity to be creative or to succeed on your terms; • creating a step-by-step system for creating a passion-based business that works for you and that you will love Each chapter contains a story from one of our (Paycheck To Passion) podcast guests, some practical action steps and tips from people who’ve been there, done that, and have not only got the tee-shirt, but are probably selling their own! If they’ve done it, so can you! This book is filled with proven solutions, options, and problem-solving methods that every first-time author needs to know—no matter what writing challenges you face. Jasper and I believe that there is still time to land on the right side of this divide. We started our Paycheck to Passion Podcast to help tell the stories of those who have created passionate businesses from their passions in order to inspire people who still haven’t taken that first step. We’ve interviewed nearly a hundred entrepreneurs, and although each story is unique, we learned they all have common threads running through them. Those threads form the weave that makes passion-based businesses work. By reading this book, and applying what you learn, you can save months (or even years) of trial and error by discovering the pitfalls in advance and implementing tried and tested strategies that work for entrepreneurs of all kinds and types. The chapters in this book contain your E.S.C.A.P.E. Plan – • escaping from a job or work that is unfulfilling; • escaping from an economy that gives you no opportunity to be creative or to succeed on your terms; • creating a step-by-step system for creating a passion-based business that works for you and that you will love Each chapter contains a story from one of our (Paycheck To Passion) podcast guests, some practical action steps and tips from people who’ve been there, done that, and have not only got the tee-shirt, but are probably selling their own! If they’ve done it, so can you!
The ESCAPE Plan: 6 Steps to Escaping The Job You Hate , by Creating A Business You Love, by Meredith Eisenberg, Jasper Blake- Amazon Sales Rank: #1622114 in eBooks
- Published on: 2015-06-15
- Released on: 2015-06-15
- Format: Kindle eBook
About the Author ABOUT MEREDITH AND JASPER With 7 years of online marketing experience in the coaching world and 15 years of marketing and PR experience in local government and nonprofits, Meredith has a passion for helping coaches and other solopreneurs choose what's right for them. Over the past 7 years, she has used all the tools and products and knows the advantages and disadvantages of each. She is an Infusionsoft Certified Consultant and is certified in 1ShoppingCart. Give her a whiteboard and an hour and she'll have your product funnel and marketing strategy not only mapped out, but as automated as you will ever get it. asper - an ex-pat Brit currently enjoying the climate of the American Southwest - would claim that he really only understood what the hell he was doing on this planet after Dan Pink came out with Whole New Mind! Having been a professional musician, working in television as a dubbing editor, and eventually going to university in his mid-thirties to become an archaeologist (which culminated in his building a replica iron age farm as an educational tourist attraction), internet marketing might seem something of a stretch. Somewhere in there was a stint doing some web design back in the late 90s, and when the archaeology work dried up in Phoenix (whole 'nother story), he ended up working for a blogging company, which eventually lead into the social marketing aspects of online marketing. Jasper's knowledge and experience dovetailed very nicely with Meredith's and the decision to team up was not a hard choice to make. Paycheck To Passion gives him the opportunity to do what he loves best - talking to people and sound editing.
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Most helpful customer reviews
0 of 0 people found the following review helpful. Valuable stuff! By Deborah_in_ABQ As a mom who is launching a business, I’ve read many books on this topic, and I got a lot of value from The ESCAPE Plan. Unlike some of the “lifestyle design” books out there written by men who don’t have kids, I really appreciate getting Meredith’s perspective on starting a business as a woman and a mom. Not all of us want to go gallivanting around the world and taking huge risks, we want to bring in a stable living and have the freedom to spend quality time with our families. We also want to show our kids that they can create this for themselves; as the book says, “Don’t we all want our children to be able to make a living on their own terms and to live their own passionate life?”And unlike the book $100 Startup, there are a lot of very practical tips and how-tos included; stories from real people who have done it and the challenges they’ve overcome. Here are some quotes from entrepreneurs interviewed in the book that illustrate my point:From Andrew Hayes: “…get feedback, based on the things you want, as to what customers are really wanting—and you just have to go out and ask people. You have to get out of your house and talk to people… Emails are not enough. Surveys are not enough.”From Michele Scism: “You know you’re a real business owner when you can take your family on vacation and you’re still making money.”From Kimberley Simon: “Share yourself all along the way. Don’t wait until you have that new certificate, or study more—start now, wherever you are at, and just share in whatever way you are inspired to do so. If you hold back on that, the people who are waiting for you can’t find you.”From Rae Majors-Wildman: “…all people conform to their environment. What I learned is that your environment will always trump your willpower.”I also appreciate the focus on community support and the helpful reminder of how important that is (another thing often lacking in male-focused books on entrepreneurship). We can’t do it alone. Working out of my home in isolation, I’d almost forgotten, and now I’m inspired to be part of a team that helps each other, even if we’re each running different businesses. Jasper and Meredith offer up a slew of alternatives for how to build your team, both local and online, of both mentors and peers. As interviewee Mary Lyn Miller says in the book, “If you have a dream, you need to find a team!”The reasons I only gave four stars: I thought the section talking about online marketing tools was a bit confusing, not enough groundwork covered for me to understand what all these tools are for. I also found the online worksheets weak, they are basically just a repeat of what the book says with space for notes.Overall, well worth the read!
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