True Taste: The Seven Essential Wine Words, by Matt Kramer
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True Taste: The Seven Essential Wine Words, by Matt Kramer
Best Ebook PDF True Taste: The Seven Essential Wine Words, by Matt Kramer
There's a world of words to describe wine, but only seven you need to know to understand it.Wine is one of the most written about beverages in our history, with dictionaries dedicated solely to the words and phrases used to describe it in the ever-expanding world of self-professed wine connoisseurs. Now, the "great demystifier of wine” (Booklist), highly acclaimed wine expert Matt Kramer, explains in a lucid, accessible and conversational style that there are only seven words that you really need to remember to enjoy wine with anyone.
True Taste: The Seven Essential Wine Words, by Matt Kramer- Amazon Sales Rank: #455994 in Books
- Brand: Kramer, Matt
- Published on: 2015-06-09
- Released on: 2015-06-09
- Original language: English
- Number of items: 1
- Dimensions: 7.50" h x .60" w x 5.63" l, .0 pounds
- Binding: Hardcover
- 128 pages
Review “This provocative book on the language of wine [...] is lively and readable, especially when [Kramer] pokes fun at winespeak." (The Wall Street Journal)“Identifying those seven [words] — and describing their significance — is the greatest value of Kramer’s contribution in this book [...] Kramer has added to our toolkit, whether we’re new to the exercise or are experienced practitioners.” (Forbes)“You’re never sure where Kramer’s going next, but you know you want to be there with him.” (Wine Spectator)“Matt Kramer’s timing is terrific [...] Just as wine-tasting notes are being criticized in several quarters as too florid and esoteric—and thus irrelevant—[Kramer] released a compact and polite polemic that calls for a realignment in the way that writers, merchants, sommeliers and others talk about wine." (Mike Dunne, Dunne on Wine)“It’s a book every serious wine drinker should read.” (Don Winkler, Wine Review Articles)“Folks will find a combination of solace and inspiration in Kramer's book, starting from its very premise.” (Alder Yarrow, Vinography)“This is an important work that deserves being read more than once [...] dense with ideas and insight.” (Tom Wark, Fermentation: The Daily Wine)
About the Author Matt Kramer is one of the world's most distinguished and insightful writers on wine and writer of the classic book Making Sense of Wine. The multi-published author is also a regular contributor to Wine Spectator.
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Most helpful customer reviews
17 of 18 people found the following review helpful. If you only buy one wine book this year... By T. Wark Matt Kramer’s latest book (really not more than a long, concise, finely argued essay) is subversive. While at once a bare knuckled take down of the now well established “flavor-descriptor-as-tasting-note” mode of wine review, True Taste: The Seven Essential Wine Words is also a manifesto for the return to values, judgment and discernment in both wine writing and wine reviewing. And it is a book that every wine writer, every wine industry participant and every true wine aficionado needs to read because it is one of the most important and insightful wine books to be published in the past 2o years.True Taste is the culmination of Kramer’s 40 years of writing about wine. And the book reads like something one would need 40 years of drinking wine, tasting wine, evaluating wine, discussing wine and thinking about wine to produce. Those 40 years of experience have provided Kramer with a unique view of a transformation in wine writing and evaluation that he believes has taken us all astray. And he’s right.Boiled down, Kramer’s plea is that we move aside the obsession with focusing on flavor identification and descriptors when we evaluate wine because the descriptors actually tell us very little about the quality of the wine or about the most important thing: our judgment of the wine: “Flavors descriptors have nothing to do with judgment. What you can find doesn’t necessarily correspond to what you conclude…Too many tasting notes now offer little more than a string of fanciful flavor descriptors with the judgment revealed only in the score itself—a numerical ‘thank you ma’am” after the more energetic ‘slam , bam’ of the flavor descriptors.”Kramer is looking for thoughtful judgment in wine reviews. He wants a return to insight and, more importantly, to an embrace of subjectivity after too many decades of the pretense of scientific objectivity in wine writing in the form of descriptors and numbers.The first two chapters of True Taste are the most important, with chapter number two making the most mattkramerimportant point in the entire essay: great wine writing happens when insight is delivered as a result of the synthesis of experience and thought. And one thing is for sure. One does not expose themselves to insight by reading a string of flavor descriptors.The bulk of True Taste is given over to a discussion of what Kramer believes are the most important concepts and ideas to keep in mind as one evaluates a wine: Harmony, Texture, Layers, Finesse, Surprise and Nuance. It is by focusing on these concepts in the evaluation of wine that the taster (and writer) can uncover insight, what the wine is about and what might make it significant or simply interesting.Although Kramer provides the reader with definitions behind these very subjective terms, they remain…subjective. And this suits Kramer just fine. The cry he hears (for him, too often) that wine tasting is just subjective and a “good wine” is one that you like is the least one can say about a wine and nearly not worth saying—and certainly not worth writing. He will argue that wines that possess “Harmony”, “Texture”, “Layers”, “Finesse”, “Surprise” and “Nuance” in one degree or another are the wines that will inspire us and provide meaning to our pursuit of aesthetic truth, if not simply pleasure.The way Kramer moves through these ideas and explains in a precise, convincing, and an easy-to-read way why they are the roadway to understanding what might be special, great or impressive about a wine is nothing less than a tour de force of wisdom and vision. Had this book been available to me 25 years ago when I first entered the wine business I would have been a far better advocate for my clients than I am today…as well as a better wine taster.Finally, it’s notable that the way in which Kramer addresses the obvious issues of style and what makes a wine fine—issues that must be addressed in such a book—are done in a delicate and ecumenical way. He’s not trying to start a revolution. But he may be trying to nudge one along. After all, just read the title.The vast majority of wine books are compendiums or references or (to my weary eyes) attempts to explain why wine really is just so simple. It’s rare to see published a wine manifesto. This is an important work that deserves being read more than once. Though thin, it’s dense with ideas and insight.
15 of 18 people found the following review helpful. I wanted to like it By Mikered First I would like to say, I so wanted to like this book, I think Matt Kramer is very talented, and through his essays and other books, has championed the fact that there is more to wine then swirl, sniff, sip, spit and score. That the greatness of a wine, can not be recognized in a snapshot taste among hundreds of other wines with sometimes vastly differing characteristics. Then be categorized and distilled into a few, often vague or oddly overly specific, descriptive phrases, assigned a score and forgotten. Sadly this "book" falls short (pun intended) of this in several ways.First, is it even a book? It is very small, both in stature 8"x6" and length 99 pages of standard type, from preface to footnotes. Of those pages, 29 are either chapter title page, 2 per chapter, or blown up quotes from the text you are reading, so essentially blank. That leaves the reader with 70 small pages, witch in a more standard format, would I think come to less then 50 pages. Is that worth $19.00 (cover price)? I would say this is less, a small book and more, a long pamphlet.But, you say maybe Matt drilled into this subject of taste and got to the root, and therefore could get the point across with fewer words, it's right there in the title you only need 7. Sorry but that isn't the case, what you get is a short series of recycled platitudes with no specifics, complaints about wine reviewing with no offer of solutions, and an attack on one kind of doctor (chemists) using an other (psychologists).My last and biggest issue with True Taste is it smacks of elitism. I agree with mister Kramer that experience is the bedrock of understanding but, I refute the idea, put forth in this book, that to ascertain greatness in wine, one has to have had experienced wines like Romanee Conte and the most expensive Bordeaux. These are no longer wines, but are luxury goods to be owned, not appreciated. I am older, over 30 year in the wine trade, and been lucky enough to have had a chance to drink most of these wines from several vintages, it was a great pleasure, but that is not today's reality. Today if you are under 40 and not, a drug lord, oligarch, pro athlete, tec billionaire, or a wine writer, that level of conspicuous consumption is beyond you finically if not morally. So today, for most wine lovers, the wines of Romanee Conti and the like are just not part of their reality. To say that you must taste them to have the ability to perceive greatness is elitist and just dead wrong.
0 of 0 people found the following review helpful. Something New and Wonderful By Grace & Olive's Mom I've read a lot of wine books. What sets this one apart is the different view it takes which I appreciate. I work in a tasting room part time and you hear all sorts of things - mostly the latest and greatest fads when it comes to wine. It's very true that these days, its popular to describe wine in terms of flavors - and that's not bad necessarily - but this book gives you insight into how wine has been looked at in the past and how its so much more than a flavor. I loved the spitting comments and the new vocabulary on wine tasting that I can employ. I highly recommend this easy and enjoyable read.
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